Public Relations and Marketing Specialist

Summary:

The Public Relations and Marketing Specialist is a key member of Grace Health’s team and is responsible for shaping the organization’s reputation, brand, and community presence. This role develops and implements strategic marketing and communication initiatives that promote services, strengthen community engagement, and advance Grace Health’s mission of delivering exceptional healthcare.
Serving as both strategist and hands-on practitioner, the Specialist ensures a coordinated, system-wide approach to marketing while driving measurable impact in brand awareness, patient engagement, and organizational reputation. Through innovative communication and collaboration with leadership and stakeholders, this position plays a pivotal role in highlighting Grace Health’s commitment to quality care and fostering lasting connections with patients, staff, and the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Strategic Leadership
  • Develop and lead Grace Health’s comprehensive marketing and communications strategy aligned with organizational priorities.
  • Advise executive leadership on strengthening brand, market position, and community engagement opportunities.
  • Serve as a thought partner and change agent, ensuring marketing initiatives support system-wide strategic goals.
• Marketing & Branding
  • Oversee the creation, execution, and evaluation of marketing programs that enhance brand awareness, drive patient engagement, and support service line growth.
  • Leverage research, analytics, and market insights to identify opportunities and inform the development of strategic marketing plans.
  • Ensure consistent, integrated messaging across all platforms, campaigns, and materials.
  • Monitor market trends and competitive activity to identify opportunities for innovation.
• Communications & Public Relations
  • Direct internal and external communication strategies to ensure clear, consistent, and impactful messaging.
  • Foster strong relationships with media, community partners, and stakeholders.
  • Develop and support comprehensive crisis communications plans and responses, media relations strategies, issues/reputation management, executive communications, social media, etc.
• Collaboration & Community Engagement
  • Engage with clinical, operational, and administrative leaders to align marketing with organizational needs.
  • Build partnerships with community organizations to extend Grace Health’s presence in its service areas.
  • Promote Grace Health’s mission and values through sponsorships, events, and outreach initiatives.
• Operations & Accountability
  • Manage day-to-day marketing activities, ensuring efficient execution of campaigns and projects.
  • Track and report performance metrics for marketing initiatives to measure impact and inform decisions.
  • Report regularly to the CFO on progress, challenges, and opportunities.
  • Perform other job-related duties as assigned by the CFO.

• Grace Health recognizes that managing patient care is a team effort that involves clinical and non-clinical staff. All employees must embrace a team-based approach to patient care and understand that each role is important to our success.
• Team members must demonstrate excellent team communication and coordination to provide quality patient care.
• Care coordination includes communicating with community organizations, health plans, facilities, and specialists.
• Care team members understand and embrace the concept of population management and proactively address the needs of patients and families served by this practice.
• Team members must demonstrate skill and knowledge related to effective communication with vulnerable patient populations.
• Team members must participate in Continuous Quality Improvement activities within the organization to ensure patients receive high-quality care.
• All team members will be involved in the process of improving quality incomes.
• Team members will participate in the review and evaluation processes of practice performance and help to identify opportunities for improvement.
• Team members will participate in Grace Health's advocacy program.

• Follows policies and procedures of the office, including administrative, clinical, quality assurance, and personnel.
• Maintains good attendance (daily, meetings, and other assignment tasks).
• Maintains timely documentation of all work assignments.
• Maintains patient confidentiality.
• Routinely keeps supervisor informed about attendance and job assignments.
• Flexible in being able to multitask.
• Works effectively and at an efficient pace.
• Works cooperatively with providers, administration, and peers.

• Leadership & Collaboration
  • Strong collaboration and teamwork skills with the ability to build trust, maintain respect, and foster effective relationships across the organization.
  • Skilled in managing, motivating, and supporting individuals and teams to achieve high performance.
  • High degree of organizational agility, with the ability to lead large-scale change and build consensus among diverse stakeholders.
  • Team-oriented leader who values diverse perspectives and input.
  • Strong leadership skills with experience managing teams and cross-departmental collaboration.
• Strategic Thinking & Execution
  • Strategic and conceptual thinker with the ability to translate vision into actionable plans.
  • Proficiency in developing and implementing a marketing and communications reporting framework to evaluate effectiveness, measure ROI, and guide data-driven decisions.
  • Highly organized with the ability to manage multiple priorities, anticipate future needs, and deliver results on time.
  • Entrepreneurial self-starter with initiative, creativity, and a drive for innovation.
  • Demonstrates fiscal accountability by collaborating with directors to develop budgets, identify resource needs, present cases for additional support to leadership, and implement strategies to drive efficiencies across the organization.
• Communication & Influence
  • Exceptional written and oral communication skills with keen attention to detail.
  • Effective communicator who can shape opinions, address objections, and convey ideas with clarity and impact.
  • Persuasive and adaptable change agent with the ability to influence within dynamic environments and adjust strategies as needed.
  • Exceptional communication skills, both written and verbal, with the ability to engage diverse audiences.
  • Proficiency in digital marketing, social media strategy, and data-driven campaign analysis
• Personal Attributes
  • Positive, accountable, and results-oriented leader who models professionalism and integrity.
  • Flexible and adaptive, able to navigate complex situations with professionalism and resilience.

• Bachelor’s Degree in Public Relations, Marketing, Communications, Business, or related field
• A minimum of 5-7 years of progressive experience in marketing, public relations, or communications, preferably in healthcare or a mission-driven organization.
• Demonstrated success leading strategic marketing programs with measurable brand and revenue impact.

• Master's Degree in Marketing, Public Relations, or any relevant field
• Healthcare experience

Grace Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.